Sunday, November 29, 2009

False Advertising in the Beauty World.

Ok so i'm going to seem like a big moan on my blog because i keep ranting about stuff but i can't think of anything else that i can write loads about other than what really pisses me off! I decided to write about advertising in the cosmetics industry because it affects most women who use make up, hair products etc...Everyone sees the ads, with the celebrities and models claiming that you will look as good as them if you use these products. So, like mindless drones we purchase these products believing that they will make us look amazing like the models in the ads. For example in the ads for mascara model Kate Moss and actress Eva Longoria boast how Rimmel and L'oreal mascara will make your eyelashes fabulously long and thick. Hmm I don't think so. Direct your eye towards the bottom left hand corner of the screen..."Enhanced in post production" or "Filmed with lash inserts" in the tiniest writing ever. Nice. Nobody ever looks there so they go out and buy the mascara at €10 a pop only to find that they don't get the Kate or Eva effect. I hate false advertising and have fallen victim to it many times before wasting hard earned money on shite that doesn't work.

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